SBI Associate Bank PO 2014: Marketing Questions for practise

1) Which among the following is not an example of convenience goods?

(1) Tea

(2) Newspaper

(3) Coffee

(4) Shirts

(5) None of these

2) "Outsourcing" means service rendered by ...............?

(1) outside agencies

(2) other departments of the Company

(3) employees, other than the sales persons

(4) marketing department

(5) All of these

3) Marketing is – Find the wrong option -

(1) an ancient concept

(2) a modern concept

(3) a continuous affair

(4) a team effort

(5) None of these

4) Savings Accounts with zero balance can be opened for ..............?

(1) persons below BPL

(2) students

(3) under Financial Inclusion scheme

(4) as per Bank's Policies

(5) None of these

5) SME means -

(1) Small and medium enterprises

(2) Small scale marketing entities

(3) Small & medium establishments

(4) None of these

6) Buyer Resistance means -

(1) Buyers fighting with the salesman

(2) Reluctant salesman

(3) Indifferent Salesman

(4) Hesitant buyers

(5) None of these

7) Cross-selling is very effective in the sale of one of the following ......?

(1) Debit Cards

(2) Credit Cards

(3) Internet Banking

(4) Auto loans

(5) All of these

8) Market Penetration can be possible through ......?

(1) more calls to the same buyers

(2) more calls to many buyers

(3) surrogate marketing

(4) alternate marketing

(5) All of these

9) Digital Bank can be resorted through -

(1) Mobile phones

(2) Internal

(3) Telephones

(4) All of these

(5) None of these      

10) Bank Marketing is treated as -

(1) Transaction marketing

(2) Service marketing

(3) Indoor marketing

(4) all of these

(5) None of these

Answers

1) Ans. (4) Shirts

2) Ans. (1) outside agencies

3) Ans. (1) an ancient concept

4) Ans. (4) as per Bank's Policies

5) Ans. (1) Small and medium enterprises

6) Ans. (4) Hesitant buyers

7) Ans. (5) All of these

8) Ans. (2) more calls to many buyers

9) Ans. (4) All of these

10) Ans. (2) Service marketing

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SBI Clerk/PO 2014: Marketing Aptitude Questions/Answers

1) Which comes at the end of Marketing plan?

(A)Objectives

(B)SWOT Analysis

(C)Controls

(D)Executive Summary

2) Competition is highest in which phase of Product Life Cycle?

(A)Introduction

(B)Growth

(C)Maturity

(D)Decline

3) Apple iPhone market targetting strategy is an example of?

(A)Selective Specialization

(B)Single Segment Concentration

(C)Market Specialization

(D)Product Specialization

4) The last stage in selling process ___________

(A)approach

(B)handling objections

(C)closing

(D)follow up

5) Zero-based budgeting (ZB(B)means _____________

(A)A tool of marketing cost

(B)a tool for financial analysis

(C)Each year, budgeting starts from zero value

(D)None of These

6) Market-penetration, product-development, and market-development strategies would all

be examples of ________ strategies.

(A)concentric

(B)conglomerate

(C)horizontal

(D)intensive growth

7) Which in the list is not a Direct Marketing?

(A)Phone Calls

(B)Private Email

(C)Face to Face Meeting

(D)Newspaper advertisement

8) Which is/are the main features of Transaction Marketing?

(A)Strategy to achieve higher sales in short duration

(B)Mostly used for very generic products

(C)Not much importance on long term Customer relationship

(D)All of These

9) Who invented the term Management by objectives (MBO)?

(A)Philip Kotler

(B)Rosser Reeves

(C)Peter Drucker

(D)Michael E. Porter

10) In Marketing, a Cold Call is used?

(A)As a best way to sell products

(B)As a best way for advertisement

(C)As a last option for Marketers

(D)None of These

Answers

1) Ans. (C)Controls

2) Ans. (C)Maturity

3) Ans. (B)Single Segment Concentration

4) Ans. (D)follow up

5) Ans. (B)a tool for financial analysis

6) Ans. (D)intensive growth

7) Ans. (D)Newspaper advertisement

8) Ans. (D)All of These

9) Ans. (C)Peter Drucker

10) Ans. (C)As a last option for Marketers

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Marketing Questions for Bank Exams including SBI Clerk/PO 2014, IBPS RRB 2014 etc

1. The functions of the distribution channel do not includes:

(A)Helping the company to do demand

forecasting

(B)Helping the customer in understanding and using the goods

(C)Marketing research

(D)Promotion of the sale of goods

(E)None of the above

Ans. (C)Marketing research

2. Idea Screening is the first stage of:

(A)New product development

(B)Diversification

(C)Product modification

(D)None of the above

(E)All the above

Ans. (A)New product development

3. EMI can be a marketing tool when____

(A)EMI is very low

(B)EMI is very high

(C)EMI is fluctuating

(D)EMI is constant

(E)EMI is ballooning

Ans. (A)EMI is very low

4. Directing marketing does not cover ____:

(A)Online Marketing

(B)Public relations

(C)Personal selling

(D)Catalogue marketing

(E)None of the above

Ans. (B)Public relations

5. Some banks are appointing _____ for their asset products

(A)Direct selling agents

(B)Marketing executors

(C)Special officers

(D)All the above

(E)None of these

Ans. (A)Direct selling agents

6. Value is the quotient of:

(A)Revenue and cost

(B)cost and Benefit

(C)Total cost and average cost

(D)None of these

(E)All the above

Ans. (B)cost and Benefit

7. Sales are declining, profits are declining and competition is increasing. These indicate that the

product may be in:

(A)Introduction stage

(B)Decline stage

(C)growth stage

(D)All the above

(E)None of the above

Ans. (B)Decline stage

8. The three layers of packaging are:

(A)Primary, secondary, tertiary packaging

(B)Primary, secondary and shipping packaging

(C)Shipping, inner and outer packing

(D)None of the above

(E)All the above

Ans. (B)Primary, secondary and shipping packaging

9. The objectives of price can be:

(A)Profit

(B)Market share

(C)cash flow

(D)All the above

(E)None of the above

Ans. (D)All the above

10. Concentrated marketing is a strategy opted for:

(A)Market segmentation

(B)Market Research

(C)Marketing Mix

(D)None of these

(E)All the above

Ans. (A)Market segmentation

11. Home banking is an example of:

(A)Direct marketing

(B)Indirect marketing

(C)Branch marketing

(D)None of the above

(E)All the above

Ans. (A)Direct marketing

12. A direct marketing channel is also called ____ level channel:

(A)Zero

(B)One

(C)Two

(D)Three

(E)Four

Ans. (A)Zero

13. Though "Pizza huts" are located in posh, air-conditioned premises, they continue call themselves

as "Pizza huts". This is to take advantage of _______

(A)Local sentiment of wanting to eat in huts 2)

Brand value

(C)Brand recognition

(D)Brand extension

(E)Brand growth

Ans. (C)Brand recognition

14. Orient your needs to your sales', is a ____:

(A)sales concept

(B)marketing concept

(C)Management concept

(D)Production concept

Ans. (A)sales concept

15. Marketing Myopia is a state in which a marketer is:

(A)Preoccupied with product and selling and ignores customer

(B)customer oriented

(C)Sales oriented

(D)None of the above

(E)All the above

(E)None of these

Ans. (A)Preoccupied with product and selling and ignores customer

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SBI PO Exam 2014: Marketing Questions for Practice

1) Profit is defined as:

(A)Value added less fixed assets

(B)Total revenues less direct costs

(C)Total revenues less total costs

(D)Cash receipt less cash payments

(E)None of above

Ans. (C)Total revenues less total costs

2) Political campaigns are generally examples of ———.

(A)Cause marketing

(B)Organization marketing

(C)Event marketing

(D)Person marketing

(E)None of these

Ans. (D)Person marketing

3) In order for exchange to occur ———-

(A)A complex societal system must be involved

(B)Organized marketing activities must also occur

(C)A profit-oriented organization must be involved

(D)Each party must have something of value to the other party

(E)None of these

Ans. (A)A complex societal system must be involved

4) Warehouse Management does not include -

(A)Space determination

(B)Stock layout

(C)Stock design

(D)Stock placement

(E)Order picking procedure

Ans. (E)Order picking procedure

5) Leads can be provided by -

(A)friends relatives

(B)Websites

(C)Directories

(D)All of these

(E)None of these

Ans. (D)All of these

6) When a firm sells off part of its business to another it is called-

(A)Diversification

(B)Divestment

(C)Pruning

(D)Strategy

(E)Joint venture

Ans. (B)Divestment

7) Which among the following is not an example of convenience goods?

(A)Tea

(B)Newspaper

(C)Coffee

(D)Shirts

(E)None of these

Ans. (D)Shirts

8) A person who ultimately determines any part or whole of the buying decision is called-

(A)Decider

(B)Buyer

(C)User

(D)Influencer

(E)None of these

Ans. (A)Decider

9) Credit cards are used for-

(A)Cash withdrawals

(B)Purchase of air tickets

(C)Purchase of consumable items from retail outlets

(D)all of these

(E)None of these

Ans. (D)all of these

10) Relationship selling means-

(A)Preparing a list of relatives

(B)Cross selling

(C)Selling to relatives

(D)Selling to strangers

(E)Telemarketing

Ans. (B)Cross selling

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Marketing Quiz Questions for SBI PO Exam 2014

1) DSA Means -

(A)District sales Authority

(B)Direct Selling Agent

(C)Distributor and Sales agent

(D)None of these

(E)All of these

Ans. (B)Direct Selling Agent

2) Marketing is – Find the wrong option -

(A) an ancient concept

(B) a modern concept

(C) a continuous affair

(D) a team effort

((E)None of these

Ans. (A)an ancient concept

3) Bank Marketing is treated as -

(A)Transaction marketing

(B)Service marketing

(C)Indoor marketing

(D)all of these

(E)None of these

Ans. (B)Service marketing

4) .....................  is used to decide Advertising Method

(A)Task & Objective Method

(B)Concurrent Test Method

(C)Market Share Approach

(D)Both a and c

(E)All the above

Ans. (D)Both a and c

5) SME means -

(A)Small and medium enterprises

(B)Small scale marketing entities

(C)Small & medium establishments

(D)None of these

Ans. (A)Small and medium enterprises

6) “Conversion” in sales language means -

(A)Converting a buyer into a seller

(B)Converting a seller into a buyer

(C)Converting a prospect into customer

(D)All of these

(E)None of these

Ans. (C)Converting a prospect into customer

7) Target market for debit card is -

(A)All existing account holder

(B)All sales persons

(C)All NRI’s

(D)All HNI’s

(E)All of these

Ans. (A)All existing account holder

8) Government economic policy based on taxation and public expenditure is known as :

(A)Monetary policy

(B)Fiscal policy

(C)Economic policy

(D)Spending policy

(E)None of these

Ans. (B)Fiscal policy

9) Which of the following is an example of an indirect tax?

(A)Income tax

(B)Wealth tax

(C)Inheritance tax

(D)Corporation tax

(E)Value added tax

Ans. (E)Value added tax

10) Which of the following is the best definition of a market?

(A)A shopping center

(B)An arrangement of buyers and sellers

(C)An industry with many competitors

(D)An industry that is not a monopoly

(E)None of above

Ans. (A)A shopping center

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