SBI Associate Bank PO 2014: Marketing Questions for practise

1) Which among the following is not an example of convenience goods? (1) Tea (2) Newspaper (3) Coffee (4) Shirts (5) None of these 2) "Outsourcing" means service rendered by ...............? (1) outside agencies (2) other departments of the Company (3) employees, other than the sales persons (4) marketing department (5) All of these 3) Marketing is – Find the wrong option - (1) an ancient concept (2) a modern concept (3) a...

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SBI Clerk/PO 2014: Marketing Aptitude Questions/Answers

1) Which comes at the end of Marketing plan? (A)Objectives (B)SWOT Analysis (C)Controls (D)Executive Summary 2) Competition is highest in which phase of Product Life Cycle? (A)Introduction (B)Growth (C)Maturity (D)Decline 3) Apple iPhone market targetting strategy is an example of? (A)Selective Specialization (B)Single Segment Concentration (C)Market Specialization (D)Product Specialization 4) The last stage in selling process...

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Marketing Questions for Bank Exams including SBI Clerk/PO 2014, IBPS RRB 2014 etc

1. The functions of the distribution channel do not includes: (A)Helping the company to do demand forecasting (B)Helping the customer in understanding and using the goods (C)Marketing research (D)Promotion of the sale of goods (E)None of the above Ans. (C)Marketing research 2. Idea Screening is the first stage of: (A)New product development (B)Diversification (C)Product modification (D)None of the above (E)All the above Ans. (A)New...

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SBI PO Exam 2014: Marketing Questions for Practice

1) Profit is defined as: (A)Value added less fixed assets (B)Total revenues less direct costs (C)Total revenues less total costs (D)Cash receipt less cash payments (E)None of above Ans. (C)Total revenues less total costs 2) Political campaigns are generally examples of ———. (A)Cause marketing (B)Organization marketing (C)Event marketing (D)Person marketing (E)None of these Ans. (D)Person marketing 3) In order for exchange to occur...

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Marketing Quiz Questions for SBI PO Exam 2014

1) DSA Means - (A)District sales Authority (B)Direct Selling Agent (C)Distributor and Sales agent (D)None of these (E)All of these Ans. (B)Direct Selling Agent 2) Marketing is – Find the wrong option - (A) an ancient concept (B) a modern concept (C) a continuous affair (D) a team effort ((E)None of these Ans. (A)an ancient concept 3) Bank Marketing is treated as - (A)Transaction marketing (B)Service marketing (C)Indoor marketing (D)all...

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