* The government rolled out its ambitious
financial inclusion programme, the Pradhan Mantri Jan Dhan Yojana (PMJDY) on 28
August 2014, and said about 1.5 crore accounts were opened on August 28 through
thousands of camps, exceeding the firstday target of 1 crore accounts.
* The programme is Prime Minister Narendra
Modi's first blockbuster social upliftment scheme and is aimed at improving the
lives of millions of India's poor by bringing them into the financial
mainstream and freeing them from the clutches of usurious moneylenders, while
giving them a modicum of insurance cover.
* Buoyed by the performance on Day 1, Modi
shortened the time for achieving the 7.5 crore new accounts to five months from
six, urging the finance ministry to complete the task by January 26.
* The prime minister topped up each account
with life insurance cover of Rs 30,000, adding to the Rs 1 lakh accidental
insurance benefit already available under the account that will come bundled
with a Ru-Pay-enabled debit card.
* After six months of satisfactory
operations, the account would be eligible for Rs 5,000 overdraft facility,
designed to take the poor out of the clutches of moneylenders. Subsequently,
these accounts will be also used for providing micro pensions.
* PMJDY was simultaneously launched at
multiple centres by 20 chief ministers and several union ministers — Home
Minister Rajnath Singh in Lucknow, External Affairs Minister Sushma Swaraj in
Bhopal, Human Resource Development Minister Smriti Irani in Surat, Law Minister
Ravi Shankar Prasad in Chennai and Information & Broadcasting Minister
Prakash Javadekar in Pune.
* In all, 600 programmes and 77,852 camps
were organised on the first day for the opening of bank accounts.
* All the 6 lakh villages to be mapped
according to the sub service area. Villages with over 2,000 population to get
full-fledged brick & mortar branches. Each bank to have at least one fixed
point banking outlet catering to 1,000 to 1,500 households.
* Expansion of network includes: 50,000
Business Correspondents - targets set for bank, 7,000 branches and 20,000 new
ATMs in the first phase.
* Other features include: Project
management consultant/group to be engaged to help financial services
department. A web portal would be created for reporting/monitoring of
progress. Roles of various stakeholders
like departments, state governments, RBI, NABARD, NPCI and others identified.
Gram Dak Sevaks in rural areas are proposed as Business Correspondents of
banks.
* Direct benefits transfers for LPG could
be routed through these accounts.
* With the introduction of new technology
introduced by National Payments Corporation of India (NPCI), a person can
transfer funds, check balance through a normal phone which was earlier limited
only to smart phones so far.
* Mobile banking for the poor would be
available through National Unified USSD Platform (NUUP) for which all banks and
mobile companies have come together.
Other highlights of the scheme
1) Modi had announced the scheme on
Independence Day in his address to the nation.
2) The logo of the mission was created by
Priya Sharma through competition in My Gov.in platform.
3) The name “Jan Dhan” was also chosen
through an online competition on the MyGov Platform and received more than 6000
suggestion from Indian citizens. After evaluation the jury shortlisted “Jan
Dhan” which was suggested by 7 individuals.
4) Slogan of this scheme is " Mera
Khata – Bhagya Vidhaata” (My Bank Account – The Creator of the Good Fortune).
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